If you are a ‘local-based’ business owner, you may have heard about when we published the popular Pokemon Go article last year, (almost immediately after the game was launched), which showed local businesses several ways they could capitalize on the amazingly successful, interactive game and bring more customers into their local business while doing so.
Since the massive success of Pokemon Go has subsided, there is now an equal obsession among kiddos which you can also use, to help bring in more families and this new, exciting ‘fad’ is called the…
Forbes.com says “Fidgeting may prevent your mind from being occupied by obsessive and unhealthy thoughts such as what is the meaning of life, what do other people think of you, why aren’t you more attractive, why do others seem more successful on Facebook than you, and why isn’t Justin Beiber returning your phone call?”
OK…it’s quite possible Justin Beiber may bring in more kids to your local business than almost anything you could do, however, let’s be a bit more realistic.
As a parent who has now been ‘forced’ to purchase several different designs of Fidget Spinners in order to make a ‘First Grader’ happy ;-)…your business can now take this opportunity to bring in more local customers, have them almost immediately start interacting with each other, make new friends and save parents money…all at the same time.
It doesn’t matter if you’re a Realtor, or a Dentist!
All you need to do is simply grab a small shoebox, bucket or container and then purchase a handful of Fidget Spinners from Target, Amazon.com or any other retailer (they’re everywhere!)
Next…create a small sign and then PROMOTE your ‘Spinner Swap’ ahead of your ‘Open House’ (for Realtors) or simply host it “from 12-4pm this Saturday!” to your customers, clients or patients.
Parents LOVE this because it SAVES THEM MONEY (from buying more Fidget Spinners.)
Here’s an example of one we created for (and gave to) the wonderful folks at the Frisco Farmers Market
Here’s an example of how we suggest creating your ‘Spinner Swap’ (and feel free to SWIPE this entire idea, ad copy etc.
It’s a gift!
So, there your have it.
There’s no way to know how long this new ‘fad’ will last, although it’s like everything else in business, if you schedule (and promote) your ‘Spinner Swap’ before your competitor does, you may find yourself with many, new (and happy) families inside your business.
Can you think of some other games you can get your customers, clients or patients to participate in when they bring their Fidget Spinners into your place of business?
We’d love to hear your results from your ‘Spinner Swap’ and simply leave your comments below!
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– The Frisco Consulting Group